ACTA Develops TRAIA: Türkiye’s First Sunflower-Based High-Protein Vegan Snack
ACTA Consultancy Trading proudly announces the development of TRAIA, a new generation snack brand created after an extensive research, development, and branding process. TRAIA represents ACTA’s latest innovation in the healthy snack category and introduces Türkiye’s first sunflower seed–based high-protein snack.
Designed for modern consumers seeking nutritious and plant-based alternatives, TRAIA is vegan, gluten-free, high in protein, and rich in fiber, while also providing essential minerals derived from sunflower seeds. The product combines functionality and taste, offering a unique snack option that supports healthier lifestyles.
The initial launch includes two distinctive flavors: a savory herb variety and a sweet coconut variety, catering to both savory and sweet snack preferences.
In addition to developing the product formulation, ACTA also created the TRAIA brand and visual identity, working in collaboration with creative and design agencies to craft a fresh and modern brand experience.
TRAIA products are expected to launch soon in Türkiye’s leading retail chains, marking an important milestone for ACTA in the better-for-you snack category.
Consumers can follow upcoming developments and learn more about the brand at www.traia.net.
