As ACTA Consultancy and Trading Co., we set out on a clear mission: to create Türkiye’s first sunflower-based, vegan, high-protein snack. The goal was to develop a product that would be both highly functional and easy to enjoy in daily life—a unique snack that could be consumed directly from the bag, while also being versatile enough to be used with hot water, milk, salads, and other foods.
Beginning in 2024, this project came to life through the coordinated efforts of multiple functions under the ACTA roof. A strong marketing mindset defined the essence of the brand and product concept. An R&D team developed recipes by combining carefully selected ingredients with ACTA’s high-protein sunflower chunks. A dedicated production team created the right environment for the product, packaging, and manufacturing process to come together successfully.
The result of this multidisciplinary effort was the creation of TRAIA and its first products, TRAIA – Sunflower Protein Snacks, marking the beginning of a new plant-based category with strong local roots and international potential.
The project began with a strategic objective: to create an innovative snack built around sunflower protein, offering a new plant-based alternative in the Turkish market.
The concept was designed around three core principles:
Before building the product itself, ACTA first created the brand that would carry the concept into the market.
After detailed studies and brand development work, the name TRAIA was created by combining:
As part of the branding phase, ACTA developed the TRAIA logo inspired by the sunflower, built the visual identity of the brand, and completed the trademark registration process.
Once the brand was established, the next step was to define how the product would fit into consumers’ lives.
TRAIA – Sunflower Protein Snacks were positioned as both a convenient packaged snack and a versatile food ingredient.
The product concept supports multiple usage methods including:
Developing the product itself was one of the most challenging stages of the project.
ACTA’s R&D team created recipes combining high-protein sunflower chunks with carefully selected ingredients.
Two main product variations were developed:
Multiple consumer tests and pilot productions were conducted to refine the recipes until the desired taste and functionality were achieved.
Once the recipes were finalized, ACTA conducted a full validation phase to ensure the products were market-ready.
This included:
Packaging information and labeling were prepared fully compliant with the Türkiye Food Codex.
Packaging was developed to clearly communicate product benefits and usage methods while reflecting the brand identity.
After finalizing the design, the packaging was printed and prepared for production, ensuring the product would be ready for retail presentation.
To support the brand launch, ACTA created the TRAIA website and social media channels.
These platforms provide product descriptions, consumer communication materials, and information about the brand and its usage methods.
In 2026, the project reached a key milestone when the first packaged TRAIA products were produced and collected.
TRAIA is now ready to meet end consumers through top-level retailers.
Looking forward, ACTA plans to expand TRAIA into international markets and develop additional sunflower-based categories such as:
TRAIA is positioned to grow into a global plant-based brand built on sunflower innovation.
The development of TRAIA demonstrates ACTA’s ability to transform a bold idea into a fully realized brand and product platform.